When Tiktok was first made available on social media in 2018, it quickly gained a large following and became a well-known brand. Due to its rising popularity, there are more than 1 billion monthly active users. Sensor tower reported that TikTok had more than 3 billion downloads worldwide, making it the only application other than Facebook to reach this threshold.
Almost every age group enjoys TikTok. However, most TikTok users are between the ages of 24 and 34. By the end of 2019, TikTok had become popular among people aged 35 to 44. As a result, TikTok ads have a higher chance of being viewed by the desired audience. Before you add a TikTok ad, you need to understand who your target audience is and whether or not they utilize TikTok.
Why upload ads on TikTok?
TikTok is one of the most popular applications, surpassing Twitter and Instagram. According to a survey, the majority of TikTok users are under the age of 30. If your advertisement is for this age group, there is no better platform than TikTok. This application has also been used for advertising by Nike and Apple Music. Also, TikTok is used in approximately 154 countries, and it has a higher chance of attracting youth and adults.
Cost of TikTok ads
It is determined by a variety of factors. The first consideration is which type of ad you are choosing. The second consideration is how long and widely you want to distribute the advertisement. You have the option to set a budget for TikTok advertising. However, the minimum amount to upload an ad is $500.
Creating TikTok ads
To begin, you must create an account on Ads Manager, a very simple process. You must choose your billing region or country and indicate whether you are an individual or a business. Then you must provide basic information, such as your name and email address. Once TikTok has accepted your brand, log in to your account and complete the profile setup.
1. Creating a campaign
First thing to do after creating your account. You have to create a campaign and also its objectives. After that, you have to choose the correct advertising objectives. Advertising objectives demonstrate what you want to do with your ads. For example, whether you want to increase the traffic or attract more people to watch your content etc.
After creating the campaign and its objective, you have to name it and also select the budget. It shows how much you are willing to spend on your ads. After creating a campaign, you have to do two things:
- Name your campaign: Use a name that defines your ad. This will provide information about you and your associated members.
- Set your budget: you can choose the following three options for a budget. The options are as follows
2. Creating and setting up an ad group
After successfully creating the campaign, the next step is to create the TikTok ad. You can create as many as 999 TikTok ad groups. You can name each one separately, as long as the name does not exceed 514 characters. One has to undergo the following process to set up an ad group.
Step 1 – Add placements:
In creating TikTok ads, one has to select placements. The easiest one among all is to select the auto-placement. In this type of placement, TikTok will decide where to run this ad. It is up to the user’s choice, and there are other options, like fully manual, where the user will decide where to run this ad.
Step 2 – Ad details:
The second step in creating a TikTok ad is to enter ad details. Here you will enter the following information about the app for which you are advertising:
- Promotion type: You have two options: app installation or website promotion.
- Display name: this is where you will enter the brand name.
- Profile image: Simply add a profile photo here.
- Category: Select the best category for your ad from the list.
- Tags: You have the option of adding up to 20 tags. These tags aid in locating the appropriate audience for your content.
- User comment: check or uncheck this box based on whether you want the audience to comment.
- Video download: If this is disabled, users cannot download the video.
Step 3 – Choose your creative style:
TikTok will be designed to inspire your composition and test its engagement if you enable the “Automated Creative Optimization” feature. This feature can be disabled at any time.
Step 4 – Choose your audience
You must fill out a form detailing your intended audience. You would fill out a form with information about your target audience’s location, gender, language, and age. You would also be asked to specify the interest category of your target audience.
Step 5 – budgeting and Scheduling
After you’ve determined your ad’s targeting, it’s time to determine your budget and timeline.
- Budget: Regardless of whether you choose Daily Budget or Lifetime Budget, you must set a daily budget of at least $20. TikTok allows you to schedule your ads by setting a start and end time, a date range or running them continuously once you’ve set them to run.
- Dayparting: By using this option, you can pick specific times of day to display your ads. Just a half-hour can be really constrained, all the way up to 24 hours. Your ads will run all day if you select All Day, but if you select Select Specific Time, they will only run at those times while your campaign is scheduled.
Step 6 – Select your optimization objective and bidding technique.
What are the results of your advertising campaigns? You have the option of selecting “Conversion,” “Clicks,” or “Reach” as your optimization goal. Given that this choice is based on your advertising goals, it should be simple. As an illustration, you might choose “Conversion” as your optimization goal if you want people to visit your website. The optimization goals will automatically match some objective goals.
TikTok will set your billing events automatically following your optimization objectives. You will be charged according to the cost per click, for instance, if your optimization goal is set to “Clicks” (CPC).
3. Create your TikTok ads.
After you’ve defined all of the preceding steps, you’re ready to create your TikTok ad. In this step, you will choose which visuals and information details to include in your ad. This includes uploading your images or videos, writing a caption, and, most importantly, including a call to action. You can select from the following options in the TikTok ads manager: “Shop Now,” “Contact us,” or “Learn More.”
You can import images from your computer or library, or you can record a new video directly in the app. You can also choose to use a video template. Set a cover photo and preview your ad once you’re satisfied with the visuals.
TikTok advertising may feel very different from advertising on other social platforms. However, once you understand how to run TikTok ads, you may see impressive results for your business. Put directness and simplicity in the spotlight so you can easily communicate with the app’s diverse and fast-moving audience. If you’re still not sure whether you should use TikTok, here are some of the top reasons why brands should.
About author : The content is written by Shaheera. She has been writing news and entertainment articles for the past three years.